Ryan D. Larson


From Saving Lives to
Protecting Your Savings

Ryan Larson is the principal Investment Advisor Representative and Founder of FirstLine Financial, LLC located in Scottsdale, Arizona. As a youngster, he excelled in sports but not in school. His hard-working parents hoped that sports would provide a future for their high-energy son, but that was not the case. After high school, he struggled to find where he belonged.

While working as a cashier at Home Depot a fire broke out in the paint department, quickly growing into a major event. Ryan witnessed firsthand as firefighters attacked the fire and saved lives. He was impressed with their bravery and skill. It was then that he decided to pursue a career in firefighting. He has excelled in service to several Arizona fire departments. It was there that his interest in investing for the future began.

Ryan had to overcome his fear of tests and “I’m not smart” mindset in order to pass the required tests to qualify to become a firefighter. That experience taught him more than firefighting. Not only did he pass the many tests required to earn his IAR and create his RIA. Firstline Financial LLC earned a Service Mark from the US Patent office in five short years.

Attention to detail, desire to educate, and empathy for the working man, are natural characteristics that make Ryan different from those in the industry. Ryan believes that everyone deserves a chance at the “American Dream” and to lead a life they want to lead in retirement. It humbles Ryan when he is given that opportunity to make dreams happen for his clients.

As heard on

From the Fire House to the C-Suite: A CEO’S Lessons on Leadership and Financial Freedom

As seen in


Ryan Larson Of FirstLine Financial:
5 Things I Wish Someone Told Me Before I Became A Founder